Sometimes all it takes is one smart move. Darren Barefoot, annoyed by a swell of media coverage about the virtual world Second Life, created a parody of it-- getafirstlife.com. (The subhead: "Your world. Sorry about that.")
Barefoot launched his site in January, submitted it to recommendation sites, and sent it to a few bloggers; it worked its way up Digg. Soon he was enjoying his own little windfall: 350,000 visitors in 30 days, and roughly $1,000 from Google ads--ironically enough, ads for the myriad businesses and services that cater to Second Life users.
"This was a fire-and-forget project," says Barefoot, a public relations exec in Vancouver, British Columbia. "But I've made enough money to make it worth my time."
[Via Business 2.0]
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