How To Find Your Ad In The Search Engines

You’ve set up your ad campaign and now you want to see your ad live. What do you do?

Well, not to be snide, but you do the obvious. Perform a search.

Go down your list of keywords. Start with the keywords that have the highest bids as those are likely to be displayed first. Search for them one by one and see if your ad pops up on the SERPs when you enter those keywords. Go beyond page 1 because your ad may not always appear on the first page. Scroll down several pages to see if you can find your pay per click AD.

After looking through your most expensive keywords, try searching for the most relevant keywords. Those are the keywords that are most often used on your landing page. Pick the top 5. Search for them as well.

After that, go through the rest of the list.

Be sure to conduct a search at different times of the day. Because the search engines spread your ads out across the day so as not to expend your daily budget before noon, you may not see it at certain times. If you chose to show your ads only at a certain time of day then perform a search during those times. Otherwise, try it several times throughout the day to see when your ads may be appearing in the SERPs.